Strategist/Innovation Labs/Digital Marketing

Kristina leads strategic initiatives with executives & their multidisciplinary teams for large corporations & start-ups alike. She also offers a well honed expertise in strategic intelligence at the business strategy level.

She is President of Smart Initiatives, her market strategy boutique the past 15+ years. Smart Initiatives offers digital media marketing expertise helping companies grow their online market the way successful, swift start-ups do – and also – offers Innovation Labs helping clients create actionable strategic plans to grow their market presence on and offline. Clients have included TBM, FDC, Desjardins, Teralys Capital, Competia, Quebec Ministry of Health, Interstat, Polyplan, Alcan (now Rio Tinto), Camoplast Solideal, Groupe ADF, Coaching Ourselves & Worldbizwatch among others.

Kristina also partnered with Henry Mintzberg’s Coaching Ourselves to help build their commercial plan. Kristina is the Founder of Venture Cap TV* ( featuring a continuous coverage of the tech start-up / idea backer community around the globe (* now – Learn anytime anywhere from leading experts).

Earlier, Kristina was Vice President at Competia (, a global leader in competitive intelligence learning & development & a Project Director at Alcan (now Rio Tinto) leading initiatives spanning across several continents managing teams and budgets of $1.5MM +. She was also a panelist for the Canadian International Council’s Global Positioning Strategy chaired by Ed Greenspon,former Editor-in-chief of The Globe and Mail & launched by Jim Balsillie (Research in Motion) in 2009-2010. As well, she was a judge for the John Molson School of Business International MBA Case Competition 2014.

Kristina holds an MBA in Strategy & Finance & a Bachelors in Marketing & International Business from McGill University. She also has reporting and on-air training in French at the Promedia School of Journalism and Broadcasting. She is fluent in English and French, speaks basic Japanese and Italian. More on kristina at Kristina can be reached at: e: / t: 1.514-926-1967